Toast Media Group

Social Media Strategist

Social Media Strategist

 

Toast Media Group intends to hire a New York-based Social Media Strategist to serve as a key player in our social media marketing team across clients, but with a focus on the fitness and lifestyle space.   

Core responsibilities:

  • Plan and curate client social media accounts with on-brand imagery and captions

  • Active engagement on social media accounts to expose brand clients to new followers within their target customer segments

  • Navigate the Instagram algorithm, implementing best practices to grow accounts

  • Surface on-brand influencer partnership opportunities for brand clients and execute communications with influencers (list cultivation, reach out, follow up, content tracking, performance reporting)

  • Communicate with clients on daily social media management needs

  • Capture and create content onsite with clients when applicable

  • Prepare monthly social media account performance reports

  • Utilize social media account performance insights to inform go-forward strategy

  • Keep senior team members informed about account performance

  • General project assistance when requested by senior team members

Additional Requirements:

  • Can emulate client voice and tone across brands consistently

  • Is extremely organized and pays close attention to detail

  • Is a self-starter who’s not interested in being micromanaged

  • Thrives in a collaborative team environment

  • Isn’t afraid to think outside the box -- maybe 9/10 of your ideas aren’t quite there, but the 10th is gold!

  • Excitement about working with TMG managing partners to build an agency rooted in an employee growth-oriented company culture and a quality-obsessed client facing culture

Qualifications:

  • Demonstrated mastery of social media strategy with positive outcome

  • Understanding of social media and influencer marketing landscape -- where it is and where it’s going

  • Instinctual data-driven approach to everything we do from content to creative

  • Ability to work in a fast-paced environment that pivots quickly in tandem with the evolving landscape

  • 1-2 years experience in digital marketing or social media marketing

To apply, send an email to careers@toastmediagroup.com with what you’re looking for in your next role and an attached resume.