Toast Media Group

Director of Brand Strategy

Director of Brand Strategy

 

Location: Brooklyn, New York (DUMBO HQ)
Full-time

IF INTERESTED, PLEASE REACH OUT TO CAREERS@TOASTMEDIAGROUP.COM. We’re excited to meet you!

Toast Media Group is a digital marketing agency based in Brooklyn, New York that works with a wide range of clients — from DTC startups to Fortune 500 companies — to connect their brands to customers in the places where they’re spending time. We take an audience-first approach to develop strategies that work with the digital ecosystem, not against it. Our services include strategy development and/or execution for organic and paid social media, email marketing, brand partnerships, influencers, SEO and more. 

At Toast, we prioritize both pride and enjoyment in our work. We’re a startup, but we don’t believe in hustle culture. We work smart and prioritize the wellbeing of our team members inside and outside of the office.

Responsibilities:

  • Work with managing partners to create brand strategy presentations for incoming booked clients that include smart content and design strategy 

  • Develop and refine marketing strategies across existing clients, including always-on and campaign-based initiatives all deeply rooted in audience-first storytelling and data-driven insights

  • Project manage strategy development and execution of recurring and project-based services for assigned clients

  • Manage team of brand and creative strategists to bring developed strategies to life 

  • Track marketing channel growth for assigned clients and identify growth opportunities based on historical performance

  • Work with Toast team to continuously iterate on strategy execution based on incoming data 

  • Lead communication with clients regarding top-level strategy and ongoing projects/initiatives/campaigns in weekly client meetings 

  • Lead communication of project status across clients to team in daily standup meetings 

  • Delegate projects to team members based on skills and expertise 

  • Provide client updates to managing partners, including opportunities for scope expansion, services in jeopardy and general client status 

  • Stay up to date on current marketing trends and tactics 

  • General project assistance when requested by managing partners

Qualifications:

  • Comfort with client relations: An ideal candidate knows how to interact with clients, present logical and concise ideas and relay updates/feedback to the larger team

  • Ability to manage multiple projects simultaneously 

  • Instinctual data-driven approach to everything you do from content to creative strategy

  • Ideal candidate has worked in a startup environment and can be scrappy when it comes to testing new ideas or initiatives 

  • Clean, concise and grammatically correct copywriting and general communication skills

  • Demonstrated understanding of the digital marketing landscape — where it is and where it’s going — and how it impacts clients

  • Ability to work in a fast-paced environment that pivots quickly 

  • Ability to learn new tools and general proficiency with technical aspects of core marketing channels (ex. Instagram shopping, Facebook ads, ESPs, etc)

  • 3+ years client-facing agency experience